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“Violence, we have no limit! We have no filter,” he says. After all, Ceruzzi points out, they can’t even advertise on hookup sites like Grindr or Scruff because Apple would be upset. And the fact that we can be who we are without the filter and without the apology is a celebration!” “Apple has no policy, ‘Your images are too violent.’ Oh no, no, bring it! But show a hard dick in a pair of underwear and bam.”Īnd Fort Troff has had plenty of reason to dilute its messaging. And that doesn’t mean that others aren’t welcome, of course they’re welcome, but we’re a tribe and we’ve suffered a lot of judgment and prejudice over the years.
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We’re not going to move away from who we are, which is proudly gay, hardcore, and kinky. “We want to be inclusive, but at the same time we are very proud of our sexuality and we don’t feel like we should have to dilute that.
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“It’s two sides of the coin,” Ceruzzi acknowledges. “We’re doing a lot more of a balance between just showing the products with graphics and motion to illustrate the functioning of the toy as well as still showing it in play. “We’re really trying to figure out how we can still stay true to the hardcore kinky guy who brought us to the party but not be off-putting to the novice or to the straight guy or to the woman who’s interested in our products,” Ceruzzi says. Those raunchy marketing materials quickly earned Fort Troff a (well-deserved) reputation as what Ceruzzi calls “ the hardcore gay bad boy club.” But as the brand has grown and evolved, so too has its approach to its customer base. I think that makes it really more informative because they can see how they can use them.” He pauses, then adds, “But it’s also eye candy and we all like that!” READ: Has Fleshjack Helped You Survive a COVID-Induced Dry Spell? We want to show people they can have fun and show the toys in context of play. But beyond that, Ceruzzi points out that “we want the presentation and the environment to look authentic and to look real. That clear identity partly informs Fort Troff’s sexy, graphic ads. “Once upon a time I was a buyer for Macy’s, for the friggin’ Ralph Lauren department, and I always looked up to them and their advertising,” Ceruzzi says, laughing. The immediately recognizable ads have their genesis in a surprising place. Vividly, in the case of their marketing campaigns. Oh yes: Fort Troff isn’t content to splay its wares out for static photo shoots. It’s not just us sitting around saying, ‘Jesus, I wish I had this for this scene or that for that scene.'” “They’re also a terrific source of ideas. “Our customers are very passionate,” Ceruzzi says. But that’s the kind of winning detail that sets Fort Troff apart, and makes them such an integral part of so many men’s sexuality. Imagine a straight company ever having the brilliant idea of creating a one-handed topper for a brown bottle. “Remember those commercials for Hair Club for Men? ‘ “I’m not only the Hair Club president but I’m also a client.’ This is our lives and this is how we come up with these ideas.” “We are the customers!” Fort Troff CEO Louis Ceruzzi says with a laugh. At least, that’s the case with Fort Troff and its extensive line of sex toys. Supporting gay-operated businesses is more than a kumbaya moment-if the company is marketed to the LGBTQ+ community, then there’s a level of automatic trust there.